Deep Purple - = 1

= 1 is the twenty-third studio album by British hard rock band Deep Purple, released in July 2024 via earMusic.

Deep Purple stand tall as one of the most cherished rock bands of all time with over 120 million records sold worldwide. Albums like "In Rock", "Machine Head" or "Made in Japan" are essential chapters in rock music history. Despite some misconceptions about the supposed end of "rock's golden era", Deep Purple (and some of their peers) have never experienced greater success than they are enjoying today, as shown by annual world tours, packed arenas, and consistent chart-topping success.

Deep Purple's recent studio albums "Whoosh!" (2020), "inFinite" (2017), and "NOW What?!" (2013) have become some of their most successful albums ever, breaking chart records accumulated by the hard rock legends over an impressive 50+ year career. "Whoosh!" debuted at #1 on the Official Album Charts in six countries and secured impressive Top 10 placements in 18 countries around the globe.

Now, in 2024, Deep Purple unveil their highly anticipated new album "=1".

Simon McBride joins the band as the new guitarist, welcomed with open arms by fans, who are eager to hear the first guitar riffs, the first solos, the sound of a new Deep Purple album.

Once again, the band has teamed up with Bob Ezrin. The iconic producer and Deep Purple have managed to capture the purest classic sound while staying well away from the temptation to be nostalgic.

"=1" embodies the essence and attitude of the Seventies more than any other Deep Purple album released in recent memory. The meaning behind the enigmatic album title will certainly be revealed by fans throughout the campaign. "=1" promises a sound that only Deep Purple can deliver - one loved by generations from years past, and still thrilling new audiences to this date.

This double album 2LP record set a limited edition on 180 gram opaque purple coloured vinyl at 45 RPM housed in a gatefold sleeve with spot varnish finish and a printed booklet, pressed in Germany via earMusic.